Privacy Policy
This privacy policy describes how we collect, use, and protect your personal information when you use our website and services.
Effective date: 09.01.2026. This policy explains what information we collect, how we use it, and the choices you have.
1. Wo We Are
This Privacy Policy applies to youralturawellness.com and any related websites, apps, or services operated by Altura Wellness & Optimization LLC (“Altura,” “we,” “us,” or “our”). We are committed to being straightforward about what information we collect and why — consistent with our broader commitment to never asking for more than we need.
2. Information We Collect
2.1 Information you provide directly
• Contact information (name, email address, shipping address, phone number) when you place an order, sign up for our email list, or take our Terrain Assessment.
• Payment information, processed securely through our third-party payment processor — we do not store full payment card numbers on our own servers.
• Any information you voluntarily provide, such as responses to our Terrain Assessment, a testimonial, or a message sent to us.
2.2 Information collected automatically
• Standard technical information such as IP address, browser type, device type, and pages visited, collected through cookies and similar technologies.
• Website analytics data used to understand how visitors use our site (e.g., which articles are read, which products are viewed).
2.3 Information from future app or digital product use
If and when we launch the Altura app or additional digital products, we will update this policy to describe any additional information collected, such as habit-tracking data, capacity check-in responses, or photos you choose to add to a personal feature like the Terrain Timeline. Consistent with our product design principles, any such data will be treated as private by default and will never be shared publicly without your explicit, separate consent.
3. How We Use Your Information
• To process and fulfill your orders, including shipping and customer service.
• To send you the content you've requested, such as our Sunday newsletter or terrain assessment results.
• To improve our website, products, and content based on aggregate usage patterns.
• To communicate with you about your account, orders, or questions you've submitted.
• To comply with legal obligations, including tax and accounting requirements.
We do not sell your personal information to third parties. We do not use your health-related information (such as Terrain Assessment responses) for advertising or marketing purposes without your explicit consent.
4. Sensitive Information - A Note on Health-Related Data
OUR COMMITMENT
Because Altura's Terrain Assessment and any future capacity-tracking features involve information you may consider personal or health-related, we hold this category of information to a higher standard of care than ordinary marketing data. It is used only to provide you with the educational content or tool you requested, is never sold, and is never used to build an advertising profile about your health.
5. Cookies & Tracking Technologies
We use cookies and similar technologies to operate our website, remember your preferences, and understand site usage through analytics tools. You can control cookies through your browser settings; disabling cookies may affect some website functionality.
6. Third-Part Service Providers
We work with third-party service providers to operate our business, including:
• Payment processing (e.g., Square)
• Email marketing and newsletter delivery
• Website hosting and analytics
• Shipping and fulfillment
These providers have access to the information necessary to perform their services and are contractually obligated to protect it and use it only for the purposes we specify.
7. Data Retention
We retain your personal information for as long as necessary to fulfill the purposes described in this policy, comply with our legal obligations (including tax recordkeeping), resolve disputes, and enforce our agreements. Order and batch records may be retained longer where required for product safety and traceability purposes.
8. Your Rights & Choices
• You may unsubscribe from marketing emails at any time using the link included in each email.
• You may request access to, correction of, or deletion of your personal information by contacting us directly.
• Depending on your state of residence, you may have additional rights under applicable state privacy laws (such as the right to know what information we hold, the right to delete it, or the right to opt out of certain data uses). We will honor requests consistent with applicable law.
9. Children's Privacy
This website is not directed to children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided us with personal information, please contact us so we can delete it.
10. Data Security
We use reasonable administrative, technical, and physical safeguards designed to protect your personal information. However, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.
11. Internation Users
This website is operated in the United States and intended for use by individuals in the United States. If you access this website from outside the United States, your information will be transferred to and processed in the United States.
12. Changes to This Policy
We may update this Privacy Policy from time to time, particularly as we introduce new features such as the Altura app. The version posted on this website at the time of your use is the version that applies. Material changes will be reflected by an updated effective date at the top of this page.
13. Contact Us
If you have questions about this Privacy Policy or wish to exercise any of the rights described above, please contact us at contact@youralturawellness.com.